Week 6 - Similarities and Differences on the Quantitative Tools

-> Google Analytics, Yahoo! Web Analytics, KISSmetrics, Omniture SiteCatalyst

They are all web analytic tools where they are used to measure web traffic and also can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site. 

Differences in Quantitative Tools

Google Analytics has:

1. Real-Time reporting: Measure activity as it happens

2. Custom Reports: Define the information you want to analyze

3. Custom Variables: Create and analyze your own custom segments

4. Advanced Segmentation: easily analyze specific sections of your traffic

5. Dashboards: Organize, monitor, and share KPIs

6. Visualization: Learn the path visitors take through your site

7. Sharing: Now everyone in your organization can collaborate

8. API and Customizations - it's your data, format it the way you want

Yahoo! Web Analytics has:

1. Executive Analytics Dashboards

2. Raw and Real Time Data Collection

3. Visitor Demographics Reports

4. Visitor Behavioral Reports

5. Custom Reports and Custom Fields

6. Advanced Data Visualization with Notes

7. Advanced PPC Campaign Management

8. Merchandise Reporting

9. Visitor Click Path Analysis

10. Pre-Configured Conversion Funnels and Ad Hoc Scenarios

11. Workflow Management

12. Fast Deployment

KISSmetrics has:

1. Has help for you to get to know your people

2. Implementation

3. Actionable analytics and insights

Omniture SiteCatalyst has:
1. Dashboards and reports
2. Measurements, report, and integration of data from online initiatives
3. Information on your key performance indicators (KPIs)
4. Real-time visitor intelligence
5. Accurate attribution

Overall, Google Analytics and Yahoo! Web Analytics have the most tools which is why people prefer to use them rather than KISSmetrics and Omniture SiteCatalyst. Also, Google Analytics and Yahoo! Web Analytics and Omniture SiteCatalyst are free to use while KISSmetrics only provides a 14-day free trial before you need to pay.

Resorts World Sentosa - Universal Studios Singapore

Resorts World Sentosa includes Universal Studios Singapore, Crane Dance, FestiveWalk, Lake of Dreams and Marine Life Park.

Universal Studios Singapore
Universal Studios Singapore features 24 movie-themed rides and attractions, 18 of which are unique to Singapore, thrill seekers and families will be the first to experience many new rides and shows based on blockbuster hits.

The entrance fee for a day pass to Universal Studios Singapore is $74 for adults, $54 for children aged from 4 to 12, and $36 for senior citizens aged from 60 years old and above. To enjoy rides without queuing, people have to top-up a fee of $50 on top of their entrance fee. The opening hours are from 10am to 7pm daily.

To get to Universal Studios Singapore, take to Waterfront Station by Sentosa Express.

For more information, go to http://www.rwsentosa.com/language/en-US/Homepage/ThingsToDo/UniversalStudiosSingapore.